RFID for mobile e-health for women

Somwhat of a bizzare title but reflecting the topic of a talk I'm giving at an APEC workshop. anyway news from RFID journal of a public health initiative in Dundee. Basically, Pregnant women have an ID card that gives access to welfare services. If they agree they go on a programme (Dundee Healthy Living Initiative) that measures CO in their breath, and hopefully identifies whether they have been smoking or not - this is a well-known technique . If not, they get vouchers for ASDA (a british supermarket). Apart from the obviuos joke potential, this is interesting in terms of the idea of attaching data to people, and the notion of being paid for loss of privacy. This sort of approach has been suggested in terms of internet search records, and of course happens every day with supermarket loyalty cards etc.

KORU club RFID and the Marathon

As the spouse of a Koru club member I get the chance to see how the other half lives. Recently she has recieved a small (1.5cm*1cm*2mm) sticky object to attach to her phone thatwill allow her to check -in to domestic flights by waving her phone at reader at a check-in kiosk. To me its interesting that they especially suggest sticking the tag to your phone - using the fact that mobiles are ubiquitous, without actually using the technology of the phone at all. I would be interested to know the success of this trial, in particular whether people who have koru club membership change their phone's too often to make it worthwhile.
Another ubiquitous use of RFID - The championchip RFID tag used at the Auckland marathon, added value in a number of ways - apart from giving an accurate line-crossing time (at both ends), it also also allowed the announcer to mention the names of people coming accross the finish line, as there was a reader pad around 50metres out. It also allowed video cameras to be queued to record your moment of glory/ relief. More importantly fo me it ensured the supply of a chair wher the volunteers allowed you to sit down while they removed it for you...